Jargon busting

A content management system (CMS) is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.
Plain english – you can maintain your website yourself without having to engage us.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. – Plain English – doing our best to get your website onto the first or second page of google for your product / service keywords or searches by your customers / clients.

Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly. – Plain English- your website is usable on desktop, laptops, Phones and ipads etc. This has recently become an important consideration with over 52% of website traffic coming from people using phones etc to search the web.

Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information

Shopify – A CMS that is designed for e commerce / online stores. This is a good choice for businesses that are expanding from ‘brick n mortar’ into the online world, particularly if they have a large inventory.