What is SEO?
Search Engine Optimisation; now that search engines in particular Google are used to find answers, products or business services, it is vital your site is listed at the top or close of the listings.
Let's pretend you have a business called Acme based in Canberra Australia, that designs and builds children's toys.
You generally have two types of potential clients that you would like to attract to your site and through your site encourage them to do business / engage with you :
- People who know of your business and are looking for your contact details or want to do some homework before engaging with you. They will do a search based on your business name in this case: 'Acme' or 'Acme Canberra'.
- People who are looking for a product or service or just information, without knowing your business or organisation exists, they will search for in this case: 'toy design Canberra' or 'toy manufacture'* or 'children's toy designer ACT'
We can build a website which conforms with the search engines standards for SEO and advise you on how to establish and maintain your position in the top of the listings for keywords and phrases such as the ones above that should list your website.
Thats SEO and building a website without it is pointless unless you have a truely unique selling position or a captive market or monopoly.
* Please note in the example above 'toy manufacturer' is most likely going to list toy manufacturers all over Australia and probably the world. Our experience is that for a large majority of products and services potential client are more comfortable dealing with someone local or at least in the same state or country as themselves, they will probably amend the search to: 'toy manufacturer ACT'.
I get emails and phone calls from companies that offer SEO services all the time and their rates seem good, I could engage them?
Yes you could, and the catch is a majority of them are using SEO techniques which do not conform to the standards and rules and you either plummet from the rankings or get blacklisted.
How much does a website cost?
In order to answer that question we need to define what you mean by 'website'
What's involved in creating a website?
How long will it take to build a site?
That's a long time, is there some way that build cycle can be shortened?
What are the ongoing costs of a website?
My requirements are very basic, I only need a couple of pages of words and some pictures
We are just starting out we need a logo, some business cards printed, some other stationary and a website can you help us?
So you can build a website for us and launch it on the internet, then what?
We are a not for profit organisation we just want to communicate with our members and supporters.
What is a CMS?
Why do you use open source?
Lack of licensing fees mostly + wide range of modules and plugins. We avoid the new feature = more $ issue.
Can you help us with the choice and registration of a Domain Name?
Our current web developer or hosting company doesn't answer our calls or emails/takes too long to do things/ is charging far too much/ cannot add new features to our site, can we transfer our website to your services?
We have a Joomla! / Mambo / Drupal, site and it's difficult to maintain / been hacked / isn't getting found on the search engines, can you help?
I have a WIX site and I just found out that it isn't free once I need to have actual functionality, can you match or exceed their functionality at similar prices?
What about FREE website hosting?
- 30 day trial or similar,
- Limited functionality,
- Banner ads,
- cannot use your own domain name,
- limited traffic,
- cost for support,
- cost for traffic,
- forum only service
- hidden costs